Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce added expenses, it can lead to greater accuracy and more trustworthy information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.
1. More exact information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more secure alternative that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's less most likely to be influenced by advertisement blockers or other safety and security measures. This offers a lot more precise data and a much more total picture of customer journeys across networks.
Furthermore, this kind of tracking permits companies to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This flexibility offers marketing professionals much more possession over the data they send out, and makes it easier to comply with various data legislations. It's additionally a great deal much less prone to fraud, as it's harder for deceptive stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less prone to fraud
Server-side tracking makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your website.
Furthermore, server-side tracking allows you to record customer information directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.
A server-side tracking system is a set of directions that tells your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but AI-powered email marketing this is then passed straight to your marketing and advertising tools on the web server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.