How To Use Predictive Analytics To Improve Marketing Spend Efficiency

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to higher accuracy and even more dependable information


Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.

1. More exact information
The standard technique of tracking conversions on a site, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent out to Google Ads, Facebook Business Manager and various other systems is much less accurate than it should be.

Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and dealt with as first-party code, implying it's much less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.

Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based tracking. This versatility gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for deceptive actors to control the system by altering the postback link.

2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing decisions.

Typical pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and supply accurate, constant information that is less vulnerable to disturbance.

This type of tracking additionally permits companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.

3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place outside of your website.

Additionally, server-side tracking enables you to catch customer information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy infractions.

A server-side tracking system is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a small piece of code on your webpage to collect data from users.

4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser constraints. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The display ad optimization advantage of this technique is that it decreases the range of data monitoring and offers companies a lot more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and helps make certain compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.